Bob McNeel
Great article on Bob McNeel, one of my mentors, and a member of our board of directors. Bob has a unique, refreshing way of doing business, as you'll read in the article.
Here's one excerpt:
"When I arrived in the offices of Robert McNeel & Associates in Seattle, Bob was on the phone, telling the caller that Rhino probably wasn’t the best option for what they were looking for and that he (or she) should probably look for a specific vertical application for the industry that they were in as it might do more. Throughout my two days with Bob and the development team I was trying to figure out why this laid back approach to developing and selling CAD tools worked. In the most capitalist nation on the planet McNeel is an anathema to corporate culture. There is almost a total lack of greed and it’s incredibly refreshing.
"While CAD vendors spent millions in marketing, McNeel & Associates doesn’t, instead preferring their customers to be the product’s ‘marketeers’, spreading the good word by mouth and if that’s a slow process then so be it. The McNeel ethos is to listen to the customers, help customers, because if the customers are happy, the products do well. It’s not about milking customers."



